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Privacy Policy

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Last updated: 3/10/2025

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Bonding Ultrasound Ltd respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website, book an appointment, or use our services.

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1. Who We Are

Bonding Ultrasound Ltd is a private, non-diagnostic pregnancy scan clinic based in Scunthorpe. Our services are designed to provide expectant parents with reassurance and bonding experiences during pregnancy. We are committed to handling all personal information in accordance with the UK General Data Protection Regulation (UK GDPR).

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2. Information We Collect

We may collect the following types of personal data:

  • Identity & Contact Information – name, email address, phone number, postal address.

  • Booking & Payment Information – appointment details, payment details (processed securely via trusted third-party providers; we do not store card details).

  • Pregnancy Information (limited) – stage of pregnancy and relevant details necessary for your scan (please note we do not provide medical diagnoses).

  • Website Usage Data – information collected via cookies and analytics (e.g., IP address, browser type, pages viewed).

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3. How We Use Your Information

We use your personal data to:

  • Book and manage appointments.

  • Provide ultrasound and reassurance services.

  • Communicate with you about your booking.

  • Process payments securely.

  • Meet legal and regulatory obligations.

  • Improve our website and services.

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4. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

  • Contract – to deliver the services you book with us.

  • Consent – for marketing communications.

  • Legal Obligation – to comply with applicable regulations.

  • Legitimate Interests – to operate and improve our services effectively.

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5. How We Share Your Data

We do not sell or trade your personal data. Your information may be shared with:

  • Service Providers – such as payment processors, booking systems, and IT support.

  • Authorities or Regulators – if required by law.

All third parties are required to respect your privacy and handle data securely.

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6. Data Retention

We retain personal data only as long as necessary:

  • Appointment and pregnancy-related records – up to 7 years (in line with professional guidelines).

  • Marketing data – until you withdraw consent.

  • Analytics and website data – typically up to 26 months

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7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold.

  • Request correction of inaccurate information.

  • Request erasure of your data (where permitted by law).

  • Withdraw consent for marketing communications.

  • Object to processing in certain circumstances.

  • Request portability of your data.

To exercise these rights, please contact us using the details below.

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8. Cookies & Website Tracking

Our website uses cookies to provide a better browsing experience and track website performance. You can manage your cookie preferences through your browser settings.

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9. Security

We implement appropriate technical and organisational measures to protect your personal data against loss, misuse, or unauthorised access.

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10. Contact Us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us:

Bonding Ultrasound Ltd
📍 93 Mary street, Scunthorpe, North Lincolnshire, DN15 6LB
📧 info@bondingultrasound.co.uk
📞 0172430923

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If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.

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